A new oxymetazoline (OM) ion-selective PVC membrane electrode based on the ion associate of OM with phosphotungstic acid was prepared. The electrode exhibits a linear response with a mean calibration graph slope of 57.16 mV decade^-1 at 25°C within the concentration range of 1.96 × 10^-5 - 1 × 10^-2 M OMCl. The change in the pH within the range of 1.0 - 9.4 did not affect the electrode performance. The standard electrode potentials were determined at different temperatures and used to calculate the isothermal coefficient of the electrode (-0.001233 V). The electrode showed a very good selectivity for OM with respect to a large number of inorganic cations and compounds. The standard addition method and potentiometric titration were applied to the determination of (OM) with RSD not exceeding 1.19%.